Hey
I’m John. Technologist, creative strategist, and someone who believes immersive experiences aren’t just for entertainment, they’re powerful tools for learning, alignment, and transformation.
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As Co-Founder and CTO of Draw & Code, I’ve spent over 20 years helping organisations explore the edge of what’s possible with immersive technology. From global brands to cultural institutions, I help teams reimagine how they connect, communicate, and change through experiences that are felt, not just understood.
A bit about me...
My background spans web development, creative technology, and immersive storytelling. I co-founded Draw & Code in 2012 to explore how spatial computing , AR, VR, and mixed reality, could be used to solve real-world problems.
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Since then, we’ve delivered over 160 immersive projects for clients like Google, Mercedes-Benz, Sony, and the National Museums Liverpool. I lead Draw & Code Labs, our innovation division, where we develop original IP and consult on emerging tech strategy.
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Through Reframeworks, I support organisations looking to do things differently, not just with new tools, but with new ways of thinking. Whether it’s helping leaders align around a shared vision, prototyping new operating models, or creating immersive learning experiences, I bring a creative, tech-enabled layer to structured transformation.
When I’m not working, I’m usually experimenting with new platforms, mentoring creative technologists, or speaking at conferences about the future of immersive design.
Certifications & Professional Training
I believe innovation should be grounded in clarity and purpose. My experience includes
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Co-founder and CTO of Draw & Code
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Lead technologist on award-winning XR projects across sectors
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Developer and contributor to Unity best-practice documentation
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Speaker at Develop Conference, XR Today, and industry panels across Europe
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Lead of Draw & Code Labs, an R&D hub for immersive innovation
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Nicole
Head of Marketing
This unique concept truly enables us to share our vision with a wide and varied audience
Develop Conference
Top Interactive Agencies
Interview
John Keefe has helped build one of the most prolific XR studios in the world. His speciality is taking games and immersive technology and pushing them to new, unexpected places
We have a spirit of constant curiosity, wanting to create and experiment. Telling the oldest stories with the newest technology is our ideal.